Alter K has secured 9 sync placements -songs licensed for use in the game- in EA Sports FC 27 (also widely searched as “FIFA 27”, the name the franchise carried until 2023), EA’s football game launching worldwide on September 25, 2026.

The placements sit alongside a longer list of gamings syncs the company has built over the past several years, spanning GTA, Rainbow Six, Valorant, Far Cry, Ubisoft and EA titles. 

Video game music is one of the faster-growing segments of the sync licensing market. Industry estimates put the global video game music market at roughly $1.9 billion in 2026, growing around 7-8% a year, with sports and racing franchises named alongside titles like GTA and Call of Duty among the highest budget buyers of licensed music. For an independent catalogue, a placement in a AAA release is a different kind of exposure than advertising or film/TV: the same song can be heard by players repeatedly, over the hundreds of hours a title like EA Sports FC is typically played across a season. 

9 placements in EA Sports FC27 

EA Sports FC 27- the direct successor to FIFA, made by the same studio- launches across PlayStation, Xbox, P

C and Nintendo Switch. EA cites over 21,000 licensed players, 800+ clubs and national teams, and 35+ leagues represented in the game, making it one of the largest licensing footprints in sports gaming.

Alter K syncs on EA Sports FC 27

• Alexia Gredy – « Un Peu Plus Souvent (Yuksek Remix)
• H JeuneCrack – “Au max”
• French 79 ft. New Constellations – “Colors Collide”
• Laylow – “Megatron”
• Dopamoon & Romain Muller – “Chat dans la nuit”
• DJ Pone – “BCN Squad”
• Paul Prier – “The Rush”
• Miel de montagne – “Le summerlove”
• Chien Méchant – « Etoile Filante »

The official playlist is out now!

A track record across gaming

EA Sports FC27 extends a list of placements built over several years, across major franchises and smaller independent titles:

•  Grand Theft Auto IV & V – Black Devil Disco Club, « The Devil In Us »; Bad Gyal & King Doudou, « Fiebre »

• Steep 2 – French 79, « Between The Buttons, » « Diamond Veins, » « Hold On »; InClose, « Chrome »; Johnny Mafia, « Feel Fine, Feel Time »; Kid Francescoli, « Moon »; Guts, « Take Me Back »; Bon Entendeur (feat. Isabelle Pierre), « Le Temps Est Bon »

• Valorant – Laylow, « Megatron »; Tracy de Sa, « Rickshaw »; CloZee, « Amazonia » and « Winter Is Coming »

• Far Cry 6 – The Bangalores, « This Is How It Goes (Rooster Edit) »

• The Reward of Cherishment and Eternity (PS5) – French 79, « One For Wendy, » « Pantheon Neon, » « Golden Times, » « Hometown, » « Joshua, » « Heroes »; UTO, « Heavy Metal » (trailer)

• EA WRC – World Rally Championship (2023–2024) – DJ Pone, « All I Want » (feat. Blasé)

• EA Need for Speed (2023) – Ammar 808, « Ey Paavi » (feat. Kali Dass)

A self-sustaining ecosystem: across publishing, sync and music supervision

By looking beyond Europe and betting on the international market when the sync world was still a small, tightly gated environment, Alter K built a high-performing network of partners that continues to grow and deliver results today.

Alter K has grown into a leading force in music synchronization. This has been made possible by nurturing a coveted position within an expanding music supervision industry, and the careful cultivation of a unique, self-sustaining ecosystem.

The acquisition in 2020 of sync agency La Crème and music supervision company Creaminal reflects Alter K’s ambition to bring in-house as many processes as possible, enabling the company to offer artists a seamless, high-performing end-to-end ecosystem, maximise the value of their rights, and preserve the freedom of movement needed to keep making bold moves, that have since become a defining part of Alter K’s identity.

Brand, agencies and music supervisors working on upcoming titles, and artists weighing where to place their publishing rights, can find more on Alter K’s synchronisation activity here.